PHENOMENON Distributor Agreement

About PHENOMENON/P + M.

The brand concept is "music", and they express it by mixing various music centering on dance music and changing the shape into clothes.

The brand name comes from the song "The Notorious B.I.G." by the now-defunct American rapper Rap Phenomenon.

While working on music as SHAKKAZOMBIE, in 1999 he and Hidehiro Iguchi started "SWAGGER", a shop that also develops original men's items, and started to make a collection of streetwear.

In 2004, he started the brand "PHENOMENON" as a solo project, aiming to express the designer's favorite clothes as well as more personal expressions.

In 2010, they made their debut in Tokyo fashion week, and they collaborated with MCM "MCM by PHENOMENON" in 2010 A/W collection.

In 2012, together with the owner of "THE CONTEMPORARY FIX", Yuichi Yoshii established "MISTERGENTLEMAN" as an original brand of the shop.

It has been 5 years since PHENOMENON stopped its activities. They have developed a new collection together with the new brand P + M (collaboration line).

The restarted first collection is a brand that carefully selects items from the archive collection left by Osumi before his death and makes it into a collection.


Designer: Takeshi Osumi
Production Area : Japan

Handling Store : The R Osaka Minamihorie

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[Arrival information] New items from PHENOMENON 2022-23AW collection are now available at both in-store and mail-order!

[Arrival information] New items from PHENOMENON 2022-23AW collection are now available at both in-store and mail-order!

[Arrival information] New items from PHENOMENON 2022-23AW collection are now available at both in-store and mail-order!

The R Osaka Minamihorie store is now selling new items from the PHENOMENON 2022-23 Autumn/Winter collection! This time, sneakers made in collaboration with Maison MIHARAYASUHIRO are also available!

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PHENOMENON 2022-23AW 3rd delivery. Items will be on sale from September 10th (Sat) 12:00 Japan time both in-store and by online order!

PHENOMENON 2022-23AW 3rd delivery. Items will be on sale from September 10th (Sat) 12:00 Japan time both in-store and by online order!

PHENOMENON 2022-23AW 3rd delivery. Items will be on sale from September 10th (Sat) 12:00 Japan time both in-store and by online order!

PHENOMENON, currently available at The R Osaka Minamihorie store, will start selling their 3rd delivery items from the 2022-23 Autumn/Winter collection on September 10th (Sat) at 12:00 Japan time!

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PHENOMENON 22-23 AW 2nd Delivery, releasing at 12 noon on 27th of August (Sat) both in store and online!

PHENOMENON 22-23 AW 2nd Delivery, releasing at 12 noon on 27th of August (Sat) both in store and online!

PHENOMENON 22-23 AW 2nd Delivery, releasing at 12 noon on 27th of August (Sat) both in store and online!

The 2nd delivery item of 2022 -23 autumn/winter collection from PHENOMENON which is being sold at The R Osaka Minami Horie store will be released on 12 noon, tomorrow, Saturday, August 27th!Now in stock is a new item created from a design drawing left by PHENOMENON designer Takeshi Osumi in 2016.

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The delivery from the PHENOMENON 2022-23 AW collection has started! It will be available at 12 noon on August 13 (Sat) at the stores and by mail order!

The delivery from the PHENOMENON 2022-23 AW collection has started! It will be available at 12 noon on August 13 (Sat) at the stores and by mail order!

The delivery from the PHENOMENON 2022-23 AW collection has started! It will be available at 12 noon on August 13 (Sat) at the stores and by mail order!

The delivery of 2022-23 autumn/winter collection items from PHENOMENON, which is currently available at The R Osaka Minami Horie store, will begin!The long-awaited first delivery is available in a total of 5 types, 4 types of T-shirt and 1 type of necklace, which can be worn in real time!

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