O PROJECT 23SS New Items正规销售店

A unisex brand created by JAN-JAN VAN ESSCHE, a designer from Antwerp, Belgium which started at during the spring-summer 2016 collection.

"FREE SPIRIT" is a concept that has poured into the designs, it is an open, free and unique collection in all aspects of pattern, design and material.

The "O” symbolises a "LINK” in connection. Each item is different but a story is created at the same time. As one circle "O", it slowly changes its shape and each personality is created. Everyday people grow and no day is the same. The designer believes that it is important to link "O" and that it is necessary to connect with each other as we express "the state of being connected or moving”.