On the first day, I'll talk about GUIDI, The Viridi-anne, JULIUS, NILOS, Dimissianos & Miller
My name is Inoue, a photographer who joined FASCINATE in March 2019.
I have worked in stage photography and advertising photography previously and this time, I got the opportunity to attend the 20SS Paris Showrooms this year!
At the age of 20, I made my passport but for 10 years, I did not use it and this is the first time I have used it for my first overseas trip!
This time in Paris, we visited various showrooms with 6 members, Tokunaga and Kobayashi from FASCINATE, Momotani from The R, Takashima from .LOGY and Koyama from our new Nagoya branch which will open in August!
I hope that this review will give you more insight into the brands we have visited as well as maybe show you what I have felt and seen with my perspective.
We were in Paris visiting showrooms for 4 days.
This is a review of the brands we visited on the first day.


1.Variety of bag collection
2.Red color for the season
3.The neat shoe collection is the highlight
4.Beautiful gray in seasonal colors
5.Silver ring with twisted nail motif
6.This season's exhibition is a demonstration by craftsmen
7.Nylon and Leather Combination Bag
8.The deep black of the different material gives a classy feel
GUIDI / Country of origin : Italy
This Paris exhibition started at GUIDI I was looking forward to it as personally, I really like leather.
There was a dark path several meters after entering the entrance and the production landscape and sound of the craftsman projected from a distance.
As we walked through, the bright showroom with greens everywhere appeared in the high ceiling space with natural light and the distinctive leather scent of GUIDI welcomed us!
GUIDI has originally always had a wide variety of models, and this time it is no different as there were sandals and materials unique to spring and summer, as well as the ladies' collection.
Not only leather and linen but there was also nylon materials developed as bags.
GUIDI is also making jewellery now.
I felt that the rings and earrings with the nail motif of the brand are evolving year by year.
In the middle of the show, a demonstration of shoe-making by a parent and child craftsmen duo started and I was overwhelmed by the impressive showroom.


1.Local photo studio in showroom
2.The high ceiling light makes the collection stand out better
3.Some outer collections can be rolled up and hung over the shoulder like a bag
4.See-through outer wear
The Viridi-anne / Country of origin : Japan
The actual shooting studio was used as a showroom.
For me, I was familiar with the scene as there were equipment such as the back paper and the light stands, the reflection of the natural light and white light coming from the skylight at the ceiling height was really impressive in the space of the light and the way the collection was shown.
Every season, I pay a lot of attention to The Viridi-anne's outerwear, they released various outerwear such as ones that can be rolled up like a bag and hung on the shoulder, others that can be worn in various ways depending on the combination and the see-through specification with a water-repellent finish.
The seams on the back of the cut-and-sew are unique, giving a glimpse into the brand finished with a simple design.
It was overall a very stylish collection.
I highly look forward to The Viridi-anne's 20 SS collection, which sublimates the philosophy of designer, Okaniwa-san!


1.2020 SS Collection
2.A shirt with a print on the back
3.Calm colors stand out this season
4.Art objects placed everywhere
5.Natural texture
JULIUS / Country of origin : Japan
JULIUS had a fusion of nature and contemporary art this time.
They had an atmosphere that sets it apart from the recent digital collection.
Classic black, not only yellow but also natural calm earth colour caught my eye.
The image looks like a natural, relaxed oversized silhouette and bold prints were arranged in organic material.
The shoes have a new sole and the items, of course, has a comfortable wear.
The exhibition space laid out works of art and it had a sophisticated atmosphere, it demonstrated the depth of expressiveness of JULIUS, which is different from the underground.
