The DEVOA SS18 Season Reservation Exhibition has finally started! Our ring leader, Tokunaga as well as Kobayashi will be stationed at our Umeda E-MA branch during this period. There will be many samples for you to see and try out for yourself so please come down if you are in Osaka!

We also have the iolom 18SS collection early reservation meeting and custom order event that we have posted in the previous post. It will be held for 2 days, 2nd of December, Saturday as well as the 3rd of December, Sunday.

We have recently just started selling the FASCINATE exclusive project Apple Watch Band!

Since there are various color and leather combinations, we have gotten all the staff’s picks and recommendations for today’s post!

As we have asked each and everyone’s opinion and reason for choosing their favourite one, we hope it will give you some insight and help you choose one that you like!

-------------

First of all, we have Tokunaga, our ring leader’ choice:

『Apple Watch Band - Guidi Calf Leather - Silver Type 1』

Color: Leather. Black | Buckle. Clear silver | Parts. Silver

Apple Watch Band Staff Each of the Recommended 01


1. Reason for choosing

It is a minimalist design that can be used for both business and mode fashion.
Compared to a cordovan, Guidi calf is moist and the leather can be used even in reverse. it is comfortable to wear as well and it is preeminent.
In terms of design, in addition to the minimal buckle, the stitch (Kannuki) was done by hand one by one and that complemented the goodness of the material making it more attractive.


2. Who or what kind of person should choose this (Recommend)

The reason for choosing it is because the design of the strap can be utilized even in business scenes and I'd recommend it for those who wear suits for work all the time.

-------------


Morisaki’s Choice:

『Apple Watch Band - Guidi Cordovan - Brass Type 2』

Color: Leather. Black | Buckle. Brass | Parts. S.Gray
Apple Watch Band Staff Each of the Recommended 02


1. Reason for choosing

The leather is the main point for choosing this as it has smooth texture and wearing comfort as well. Since it is basically black for any style of dressing, it is good to have a luxurious feeling in the calm luster of I personally like the Type 2 buckle and the colour is also black.
< I like matching the atmosphere of matte texture brass and leather.


2. Who or what kind of person should choose this (Recommend)

For those who like a calm atmosphere or who want to make a difference with unity and texture, I would recommend this combination.

-------------

Kobayashi's Choice:

『Apple Watch Band - Guidi Calf Leather - Silver Type 1』

Color: Leather. Black | Buckle. Rusty silver | Parts. Silver

Apple Watch Band Staff Each of the Recommended 03

1. Reason for choosing

I usually wear my Apple Watch with a silver aluminum case and when I actually tried this strap, I liked the overall colour scheme as it has a sense of unity due to the smoky silver colour.
Also, since I usually wear black colour very often, you can produce a sense of unity with clothes, basically just like wearing silver jewelry, so it is exactly the same with other silver item compatibility! It was perfect for my style, colour scheme and texture.
I was also attracted by the design of the invisible part such as the logo of iolom stamped on the back of the belt insertion of buckle type 1.


2. Who or what kind of person should choose this (Recommend)

Basically it can be worn without choosing any style, I recommend this for those who want to enjoy various tastes and clothes themselves, or those who usually stick to silver jewelery at hand.


-------------

Acelyn' Choice

『Apple Watch Band - Guidi Calf Reverse Leather - Brass Type 1』

Color: Leather. Black | Buckle. Black | Parts. S.Gray
Apple Watch Band Staff Each of the Recommended 04


1. Reason for choosing


I personally like am a fan of the rustic and textured feel and look of the reverse leather rather than smooth leather.
The reason is also because it doesn’t have that much of a clean or smooth look, it almost has a scratchy finish that i really love.
Since i like my accessories to be all black, the Apple watch i choose is also the Space grey (as it is closest to black) as i want to unify the buckle the strap and watch itself.
The type 1 buckle has a sense of originality and has a unique design.

2. Who or what kind of person should choose this (Recommend)


I would like to recommend it to those who are not as careful with taking care of their accessories, like myself, as with the reverse leather, it already has a textured look that will not get dirty or damaged easily! Lol

-------------

What do you think!
The preference by all the staff is really interesting and fun as you can tell their personalities and lifestyle as well!

With 19 variations of the belt released this time, we would be happy if you could find a belt that suits you!

Also, we will further release the Silver Belt Type in the future, so please look forward to it!

  

  

  

  



 

individual sentiments 17-18 AW New Arrivals
DEVOA 2018SS Collection Reservation Exhibition at E-MA

  

We will be holding the pre order reservation exhibition for DEVOA this year.

Up till now, we have been holding it at the Horie branch but this time we will be holding it at our used E-MA branch!

You will be ale to see the sample items for next season comfortably in the spacious space we have.

In addition to the Japanese natural materials and Japanses paper materials, the 2018SS collection features really excellent fabrics that are sophisticated and have water repellency and breathability by OLMETEX Inc which is a prestigious Italian Fabric maker with high processing technology since 1953.

DEVOA is really putting the finest materials and high quality fashion together.

We also have more items with colour variation other than black that will match really well with monotonous items we have.

We know that you will enjoy the new DEVOA style that hasn’t been present before!

  

Date:30th of November 2017 (Thursday) to 4th of December 2017 (Monday)

Opening Hours:12:00~20:00

Venue:The R | FASCINATE Osaka Umeda Branch

Address:12 - 6 Umeda 1 - chome Kita - ku, Osaka - fu, E - ma Building 1F Floor - For details of the location, please see the map below

↓↓

The R | FASCINATE Osaka Umeda E-MA Branch

individual sentiments 17-18 AW New Arrivals
iolom Designer, Mr Sakamoto will be visiting our E-MA shop on 2nd and 3rd Dec!

  

During the DEVOA pre order exhibition, we have invited iolom designer, Mr Sakamoto, to open a iolom order event on the 2nd and 3rd of December!

For those who are looking for a one-of-a-kind, produced on the spot desired item, we invite you to come and attend this event! 

It is also possible to devise an item by directly customising and consulting Mr Sakamoto!

In addition to Mr Sakamoto, the other craftsmen whoa re making the leather items will also be there.

As this is an event that you will be able to attend and actually see and have direct interaction with the designer, we would love for you to drop by!

You will also be able to chat and talk about designs and ideas and even the production background so please grab this opportunity! 

  

Date:2nd December 2017 (Saturday) and 3rd of December 2017 (Sunday)

Opening Hours:12:00~20:00

Venue:The R | FASCINATE Osaka Umeda Branch

Address:12 - 6 Umeda 1 - chome Kita - ku, Osaka - fu, E - ma Building 1F Floor - For details of the location, please see the map below

↓↓

The R | FASCINATE Osaka Umeda E-MA Branch