Sadakane (designer)

I had expectations, but I was more anxious than that.

I had heard a lot about it from my acquaintance's brand, and I felt it was difficult, and I had no idea how our works would be evaluated.

However, I really wanted to see if our manufacturing skills would work, so I decided to take part in Paris with half the momentum.

Sadakane

We have participated 4 times since we started presenting in Paris at 19 SS, and thanks to you, the number of shops handling it overseas has increased since we joined first, and the order has increased every season.

From the perspective of global trends, while we are creating something with a totally different taste, we were able to recognize that "There are people who are watching, people who are evaluating.", which gave us confidence that we can compete.

Tateishi (pattern maker)

Japanese and foreigners have very different physiques and climates compared to Japan, so there has been a big change in sizing and how to choose materials.

Up until now, I was very particular about expressing the concept, so I thought it was slim and didn't use stretch materials as I listened to the opinions of local buyers, my thinking changed to the point that it is necessary to incorporate such materials in order to balance expression and functionality.

It was a very good experience for us to hear various kinds of information such as the physical size, preferred size, feeling of wearing, and climate of the customers in each country.

Another thing I learned was how to create a world view at the exhibition stage.

In Paris, buyers are coming from all over the world and there are a lot of people who have never met before, so we have to get them interested in how they get interested in Paris at the invitation stage.

When I went to see exhibitions of various brands and listened to their stories during the period, I felt that it is very important to make the season and the world view of the brand firmly, that is, to show things other than clothes.

It was a place for people to see the works, and at the same time, it made me realize again that the brand itself needs to be seen.

In that sense, it had a positive influence on the brand's way of thinking outside of clothes, and I think that flexibility in the way of thinking has greatly expanded the range of creations.

Sadakane

Also, one thing I found interesting was the fact that the taste of the products that buyers get in their hands is completely different in Japan and overseas.

While many brands are exhibiting during Fashion Week, what you look for at the exhibition is something that your country's brands don't have.

I'm not interested in what my home brand can do.

I am choosing and looking for something unique and interesting, and I feel that such things are appreciated overseas.

Sadakane

As for the items, I heard that there are many orders from overseas for leather products and the response from customers is good.

I am proud that there are not many of them in the world, and I wonder if they will pick them up because they want to buy them even if they are expensive.

As for gloves, I think there are a lot of cultural differences, but in Japan, there is no custom to wear them as a culture, but overseas, especially in Europe, there is such a custom as a culture, so I was able to feel such a difference by using leather gloves for fashion coordination.

Sadakane

As a brand, we intend to continue what we have been doing.

I don't intend to change the philosophy in the concept, but I would like to create products that exceed expectations in a good way by what kind of expression and what kind of thing to propose, and I also want to show the value of really good things again in a situation where there are many products.

Sadakane

My personal opinion is that there are about 40 types in 1 season now, but I would like to create a collection that focuses only on extremely high quality items such as 10 types.

At the moment, I think it's still a long way off, but if we can create a system that can confidently propose such things, we'd like to create something that can't be copied anywhere else.

I believe that there is nothing that cannot be done, and as we continue to maintain our brand in the future, we will strive to create better products.

We are making what we call niche products, so rather than increasing the number of products, we would like to propose something special to each person who likes our products.

Tateishi

Basically, I agree with Sadakane, and I want to improve the quality of my work more than before.

I think I can make it better than now, and I want to continue making things without being satisfied.

I wonder if new discoveries are spreading in the future, and I want to see them.

Tateishi

We would be happiest if we could create products with a sense of tension and make our customers happy even a little.

For that reason, we want to continue manufacturing on the front line with a feeling of enjoying challenges.

If you are satisfied with the current situation, or if you continue doing things somehow, you will not be able to create works that will resonate with your heart.